One of my clients was struggling with getting a with getting and mailer out to a list of motivated sellers. He came to me for help.
I found that the the list he was using was a good list it. It was a list of sellers who have a high likelihood that they would need to sell their house quickly.
The mail piece that he was trying to put together was yellow letter. A yellow letter appears to be a hand written letter sent to the seller. It’s placed in a hand addressed envelope. These letters have a high likelihood of being opened because it looks like personal mail.
The fact that the letter appears to be hand-written means that it gets a good response rate.
The disadvantage with a mail piece like this is that it takes longer to put this type of letter together. My client taking two months or more to get these letters sent out. By that time, most of the people at already sold the properties or they’d listed them with a realtors.
My advice to him was to simply the mailer so he could get out much more quickly.
Yes, don’t start with the most labor intensive mailer. Start with the easiest to get out, a post card.
The specific service that I referred him to is called www.click2mail.com. This site is affiliated with the United States Postal Service. You can upload your mail list and your your mail piece to www.click2mail.com. They will do the printing. They will do the delivery. This automation makes for a lot less work.
To ensure that he actually finished the task, I asked him to send me an email when he got the post cards sent out. When you add accountability to a task like this that is a struggle, you make it all the more likely that you’ll actually get it done.
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American pending house sales rose in April wildly as buyers signed contracts to gain a government tax credit. The National Association of Realtors’ measure for pending sales of used homesincreased by 6.0% to 110.9 in April, the industry group said Wednesday. The gain was the third consecutive one. Economists surveyed by Dow Jones Newswires had expected pending home sales would jump in April by 5.0%. First-time home-buyers acted in time to beat the April 30 deadline for the tax credit. Lawrence Yun, NAR’s chief economist, said sales this spring seem as strong as those last fall, before the original expiration date.
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